Who we are
The Partner We Always Wished We Had
We are Dave and Callum, two lifelong friends from Lincoln who build websites, SEO and social media for businesses across Lincolnshire. We started Prosper Digital to be the kind of partner we always wished we had: one that treats your business like its own, and only feels it has done the job when yours is genuinely better off.
Our Story
Prosper Digital started in 2023, though the idea goes back to a school friendship and a lifelong ambition of creating a successful business together.
Dave took the long way round. Thirteen years as a structural engineer and a civil engineering degree, plus a side habit of building websites for extra money that started when he was sixteen. In 2022 he picked it back up properly, realising he did not want to spend his whole career building someone else's dream, and in 2023 Prosper Digital began — websites for local businesses, built around a full-time job.
Callum came from sales, learning how to genuinely sell a service, and was quietly running social media for friends' and family businesses on the side. In 2024 he came on board with a bigger idea: not just websites, but the full set of services a local business needs to grow, across the three things we are actually good at, websites, SEO and social media.
We will be honest about the hard part, because most agencies hide it. The early years were a grind. We worked sixteen-hour days, gave up weekends, and held down full-time jobs while building this, because winning those first clients and delivering properly at the same time is brutally hard. The turning point was simple: we did not stop. Callum went full-time in 2025 as the work grew, Dave followed at the start of 2026, and we took an office at Sparkhouse in the centre of Lincoln. Today Prosper Digital stands on its own, with a proper team behind it, doing the thing we always said we would.
What we stand for
Why We Do It This Way
We were the small business on the other side of the table once: sold the world, charged for it, then left with nothing to show the moment the invoices stopped. That's the difference we build around.
Renting attention
Stop paying, it stops
Paid ads, email, the usual quick fixes. It works while the invoice clears, then falls off a cliff. You're left with nothing you actually own.
Building an asset
It keeps compounding
A site, search visibility, authority, an engaged audience. It doesn't switch off at month end. It grows, and it's yours if you ever come to sell.
We learned this the hard, costly way. We know how much every pound matters to a small business, so we don't sell you rented results.
Get StartedOur process
How We Work
Understand Your Business and Goals
We start by getting to know you properly: your customers, your competition, and where the real growth opportunity lies. No assumptions.
Build a Strategy That Fits
We map out a clear plan covering the channels, tactics, and timelines that make sense for your budget and ambitions. No cookie-cutter packages.
Execute With Care
Our team does the work: design, development, content, SEO, and campaigns, all held to the same standard and delivered with full transparency.
Report, Refine, Improve
Clear reporting, honest conversations, and continuous improvement. We treat your marketing budget with the same care we would our own.
The founders
The People Behind Prosper Digital
Dave leads on websites, SEO and getting projects over the line, and spends most of his spare time on the systems that make Prosper Digital better and more scalable. Thirteen years in structural engineering taught him to build things that hold up, which turns out to be handy for websites too.
Outside work he plays bad golf, plays bad padel, and watches sport well, unless Newcastle lose, in which case he watches it very badly indeed. He lives with his amazing fiancée Ellie and his even more amazing Golden Retriever, Dougie (let's hope Ellie doesn't see this). You will usually find him watching sports at North Hykeham Memorial, playing golf or running to keep the beer belly away.
Callum leads on marketing, sales and social media, and is the reason Prosper Digital is so well connected locally. He holds voluntary committee roles with Lincoln Business Club, gives talks for other business owners, and does charity work through the services we offer, because he genuinely likes being in the room.
Outside work he plays golf, and watches his beloved Arsenal play some of the most boring football known to man (you can probably guess who wrote this bit). When he is not practising his golf swing in the corner of a room, he is spending every spare minute with his partner and kids. He will socialise with anyone, anywhere, and tell you a joke that lands just the right side of inappropriate.
The people you deal with
Our Team
Dave
Search, web and growth. Finds the gap your competitors haven't spotted yet.
Callum
Strategy and clients. Years of sitting across the table from Lincoln business owners.
Ross
Automations and AI workflows that give a small team hours back each week.
Ali
Ten years plus in CMS development. Fast, secure, easy to run once it's yours.
Wendy
Invoices, admin and the unglamorous jobs that mean nothing slips.
The wider team
Our Network
We do not pretend to be the best at everything, because that is how clients end up with worse work. For everything outside web, SEO and social we bring in people at the top of their profession, and you still only ever deal with us.
Toby
Logos, identity and brand systems. When a site needs a proper brand sat behind it, Toby builds it first.
Steph
Product video that actually sells. Steph shoots the content that makes a landing page worth watching.
Abideen
Real photography, never stock. Abideen shoots the people, the place and the work behind the business.
Laura Rudd
Brand strategy and marketing that gives a business a voice worth remembering.
Steve Norton
Funding and finance that actually fits the business, whatever stage of growth you are at.
Andrew Martin
Print advertising and placements that put you in front of the right local audience.
Good at something we are not? We are always adding to the network.
Become a collaborator →Close to the community
Partnerships
We are proud to work alongside Lincoln Business Club, Lincoln City FC's Innovation Lab, and the University of Lincoln, relationships that keep us close to the local business community and sharpen how we work.
Ready to Work With a Team That Tells You the Truth?
We do not take on every enquiry. We take on the ones where we are confident we can make a genuine difference. Tell us about your business and we will be straight with you about whether we can help.